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Syndics Synopsis Archives
The
Syndics Synopsis is a newsletter production
designed for busy researchers who want to stay informed about developments in
current research methods without the need to search all the major publications
related to these topics. You can browse the list below for topical
information, and access the newsletter files to read or download.
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Volume
7.3.08:
-
Techniques for Determining
Importance: Balancing Scientific Method and Subjectivity:
Using both Stated and
Derived importance measurements can be used to better determine the focus of
a marketing plan.
-
The Choice Between a
Five-Point and a Ten-Point Scale in the Framework of Customer Satisfaction
Measurement:
A ten-point scale shows higher validity and explanatory power
than a five-point scale.
-
Quality Issues in Online
Research:
Care must be taken to ensure quality data is obtained from online surveys
from panel members.
-
The Single Question Trap:
The Net
Promoter Score is not the only measurement needed to predict a company’s
future growth.
-
Beyond Likes and Dislikes:
The author
presents the BRUM Test for measuring the impact of advertisements within
focus groups.
Volume
6.4.07:
-
An Empirical Test of
Six Stated Importance Measures
MaxDiff and Q-sort
measurements of importance factors perform better for importance
measurements in most cases.
-
Gauging the Impact of
Growing Nonresponse on Estimates from a National RDD Telephone Survey
Non-response for telephone surveys continue to rise and this study
highlights the growing costs to increase participation.
-
Nonresponse
Bias in a Dual Frame of Cell and Landline Numbers
The number of households that use cell phone service and no land line is
growing rapidly.
-
Survey Finds
Acceptance of Focus GroupVideo Transmission
Researchers use video
transmission to accommodate internal clients, while the researchers attend
the groups in person.
-
The Prevalence and
Usefulness of Market Research
A comparison of the
usefulness, value and actionability of two basic types of research:
background vs. decision research.
Volume
5.10.06:
-
The Cost Effectiveness of Alternative Advance Mailings in a
Telephone Survey
An experiment to assess the
impact of varied advanced mailings on response rates and cost efficiency.
-
An Experimental Comparison of Web and Telephone Surveys
An
experiment to assess the differences in completion rates and response
patterns between web-based versus telephone surveys.
-
Comparing Check-All and Forced-Choice Questions Formats in
Web Surveys
An experiment to assess the
impact of two different methods of asking for listed responses on response
patterns.
-
Monetary Incentives and Mood
Incentives can elevate mood
which can negatively affect task performance.
-
Maximizing Response to Postal Questionnaires – A Systematic
Review of Randomized Trials in Health
A review of
studies examining the impact of various strategies on response rates in
health surveys.
Volume
4.1.03:
-
Use of Pre-Incentives in an Internet Survey
An
experiment to assess the impact of varied incentive amounts and the timing
of payments on the response rate and cost efficiency.
-
Analyzing Qualitative Data: Computer Software and the Market
Research Practitioner
A discussion on the use
of software programs to support data analysis and interpretation for
qualitative research studies.
-
Calling All Customers
An article discussing the use of
wireless cell phones as a data collection technique.
-
Anticipating Discussion About a Product: Rehearsing What to
Say Can Affect Your Judgments
Experiments to examine
the extent to which consumers’ attitudes are affected by the anticipation of
group interaction.
-
Self-Administered Questions by Telephone: Evaluating
Interactive Voice Response
Experiments involving
interactive voice response (IVR) as a data collection method.
Volume
3.7.01:
-
Personal Characteristics as Moderators of the Relationship
Between Customer Satisfaction and Loyalty
A study evaluating the impact of
respondent characteristics on the satisfaction and loyalty for consumer
durables.
-
The Impact of Research Design on Consumer Price Recall
Accuracy A
multi-study evaluation of the impact of task characteristics, demographics,
and economic environment.
-
Survey Accuracy as a Function of Usage Rate
A database analysis
assessing the impact of usage levels on survey response and accuracy.
-
The Impact of Question Wording Reversal on Probabilistic
Estimates of Defection/Loyalty for a Subscription Product
A test of wording loyalty
and defection questions.
-
An Experiment with Skip Instructions
An article comparing methods of
skip instructions in self-administered questionnaires.
-
The Effect of Response Rate Changes on the Index of Consumer
Sentiment
An assessment of the impact of lower response rates.
Volume
3.2.01:
-
E-mail and Snail Mail Face Off in a Rematch
A
study evaluating the effectiveness of each methodology.
-
Banner-Advertised Web Surveys
Attracting
survey respondents using extrinsic or intrinsic appeal.
-
The Measurement of Personal Values in Survey Research
A test of alternative rating procedures and differentiation.
-
Random Selection in a National Telephone Survey
A comparison of
the Kish, Next-Birthday, and Last-Birthday methods.
-
Experiments with Incentives in Telephone Surveys
A study of the effect of various incentives on response,
sample composition, bias, expectations, and costs.
Volume
2.7.00:
-
Distinctions Between New &
Loyal Customers
A study of attribute importance.
-
Call
Screening
Is it really a problem for survey research?
-
Employee Attitude Surveys: Examining the Attitudes of Noncompliant Employees
An evaluation of the attitudinal characteristics of
individuals who refuse to respond to employee surveys.
-
Are
Consumer Survey Results Distorted? The systematic impact of behavioral
frequency and duration on survey response error
A study of
the errors in self-reported usage.
-
The
Effect of Question Tone and Form on Responses to Open-Ended Questions
Two experimental studies are presented to evaluate the
effects of question tone and form in face-to-face interviews.
Volume
2.1.00:
-
Multimedia Marketing Research
A study of the
advantages offered by interactive interviewing methods.
-
Differential Incentives
A look at how
survey participants react to differential incentives in survey research.
-
Using
Self-Concept to Assess Advertising Effectiveness
Enhancing
copy research by segmenting individuals using self-concept attribute
ratings.
-
The
Distribution of Survey Contact and Participation in the US
Empirical survey results used to calculate contact and participation rates.
-
Using
Conjoint Analysis to Assess Consumer Response to a New Tollway Technology
A comparison of predicted and actual market
acceptance.
-
Response Variation in E-Mail Surveys
An exploration
assessing response using prenotification on salient issues.
Volume 1.6.99:
-
Development of a Standard
E-Mail Methodology
A recommended methodology for improving e-mail response.
-
Does the Payment of
Incentives Create Expectation Effects
A study of the effects monetary
incentives have on subsequent cooperation and response.
-
Using Conjoint Analysis
for Designing Advertisements
Conjoint analysis was used to
identify the optimal design of health care advertisements.
-
Latent Segmentation Models
A new tool
for segmenting markets.
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