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For over two decades, Syndics Research Corporation
has conducted a wide range of research
studies for our clients.
Although the company has expertise using all qualitative and quantitative
methodologies, it has significant experience conducting satisfaction studies;
attitude, awareness and usage research; segmentation research; conjoint
analysis, and leadership research. The company utilizes all available data
collection tools, including focus groups, in-depth interviews, telephone
surveys, Internet research, mail surveys, in-store interviews, and mall intercepts.
Furthermore, our experience with advanced statistics and analysis enables us to apply state of the art
methodologies to segmentation research, price sensitivity analysis, and new
product development studies.
Our key staff have more than 75 years of
combined research
experience and years of education as students and teachers. Some of our
success stories include:
Designed and
managed data collection and analysis for a major brand measurement company.
Deployed
conjoint and cluster analysis to identify needs-based market segments for loan
products.
Helped a trade
association identify the optimum mix of benefits to offer members in order to
maximize membership.
Constructed
demand and revenue curves to allow a major aircraft manufacturer to identify the
price points that maximize revenue and market penetration.
Assessed the
effectiveness of a promotional campaign sponsored by a national retail chain.
Used factor
analysis to identify the underlying constructs measured by a national brand
evaluation campaign.
Used
regression analysis to identity the key attributes that drive customer
satisfaction.
Developed a
Leadership Index for several large, multi-facility healthcare companies to use
in assessing staff perceptions of management at various levels within their
organizations.
Click on this link to see
more of the methodologies we have experience with. |