Experience

Syndics Research Corporation

For over two decades, Syndics Research Corporation has conducted a wide range of research studies for our clients. Although the company has expertise using all qualitative and quantitative methodologies, it has significant experience conducting satisfaction studies; attitude, awareness and usage research; segmentation research; conjoint analysis, and leadership research. The company utilizes all available data collection tools, including focus groups, in-depth interviews, telephone surveys, Internet research, mail surveys, in-store interviews, and mall intercepts. Furthermore, our experience with advanced statistics and analysis enables us to apply state of the art methodologies to segmentation research, price sensitivity analysis, and new product development studies.

Our key staff have more than 75 years of combined research experience and years of education as students and teachers. Some of our success stories include:

Designed and managed data collection and analysis for a major brand measurement company.

Deployed conjoint and cluster analysis to identify needs-based market segments for loan products.

Helped a trade association identify the optimum mix of benefits to offer members in order to maximize membership.

Constructed demand and revenue curves to allow a major aircraft manufacturer to identify the price points that maximize revenue and market penetration.

Assessed the effectiveness of a promotional campaign sponsored by a national retail chain.

Used factor analysis to identify the underlying constructs measured by a national brand evaluation campaign.

Used regression analysis to identity the key attributes that drive customer satisfaction.

Developed a Leadership Index for several large, multi-facility healthcare companies to use in assessing staff perceptions of management at various levels within their organizations.

Click on this link to see more of the methodologies we have experience with.