|
Methodologies We Offer
Conjoint Analysis
Identify optimum combination of product or service attributes.
Identify promotional offers that maximize demand.
Identify price sensitivity.
Max-Dif Analysis
Measure of derived importance of product or service attributes using
choice-based scenarios.
Cluster Analysis
Identify market segments based on needs and /or psychographics.
Identify relevant competitive sets.
Discriminant Analysis
Develop models for classifying a database into appropriate market segments.
Identify key drivers of group membership.
Factor Analysis
Reduce
the number of relevant variables in a data set.
Identify internal structure of data for further analysis.
Perceptual Maps
Discriminant-based maps.
Correspondence maps.
Identify brand position.
Quadrant Maps
Identify strengths and weaknesses on important decision factors.
Resource allocation plots.
Regression and Correlation Analysis
Identify the drivers of satisfaction.
Derive the importance of decision factors.
Construct satisfaction indices.
Develop forecasting models.
Turf Analysis
Identify the optimum bundle of products
| 
