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The
Syndics Synopsis is a newsletter production
designed for busy researchers who want to stay informed about developments in
current research methods without the need to search all the major publications
related to these topics.
If your schedule is anything like ours, you
probably have trouble finding the time to look at all the magazines and journals
that feature research studies on marketing research methodology. However, when
designing marketing research studies, it is important to know which techniques
are best to use to accomplish your stated objectives. Therefore, we decided to
help by searching current issues (past 12 months) of a dozen magazines and
journals for empirical studies on research methodology. When we find articles
that offer interesting or unique research techniques, we summarize the key conclusions for inclusion in the
newsletter. Hopefully, this semi-annual publication will help you stay abreast
of some of the developments in marketing research methodology.
You will need Adobe Reader to access our newsletters.
You can
download the free Adobe Reader
software directly from Adobe's website. To access the current newsletter,
click here (Volume 5.1.11), or
feel free to search these
Archives for past articles.
Topics in this volume include:
Volume
5.1.11:
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Rank Matters
-
Examine how the use of competitor rankings when evaluating customer
satisfaction measures can increase the correlation between customer
satisfaction and share of wallet.
-
Designing Web Surveys in
Marketing Research: Does Use of Forced Answering Affect Completion Rates
-
Examines whether the inclusion of a “prefer not to answer” choice in web
surveys instead of a “forced answer” method impacts the completion rate of
surveys.
-
Nonresponse
Error, Measurement Error, and Mode of Data Collection: Tradeoffs in a
Multi-mode Survey of Sensitive and Non-sensitive Items -
Examines the effects of
nonresponse and measurement error and the affects of survey mode (CATI, IVR
& Self-Administered Web-based surveys) on both types of error.
-
Eye-Tracking Information
Processing in Choice-Based Conjoint Analysis -
Examines the applications of eye-tracking technology in a market research
environment.
-
Improving Response Rates
in Web Surveys With Default Settings -
Examines
the effects of using default settings for survey participation to increase
response rates.
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